What does UA mean?

    Our shoes listed as ‘UA’ stand for unauthorized authentic. Unauthorized authentic means that they were made in the same place and with the same materials as the original product, but sold by someone else. Major shoe companies do not stick to one factory to produce their shoes, instead they assign a certain number (i.e. 10,000) per model for each factory to produce. The thing about all of these factories, is that they do not produce just the assigned number of pairs. They will produce double the amount, sometimes even 5 times the amount of shoes! The reason being, is that they need these extra pairs to replace the rejected pairs after they fail to pass quality inspection. What happens after the shoe company receives their assigned number of shoes, is that they move production to another factory to produce the same pairs of shoes. Now what gets left behind in the factories are the extra pairs of shoes that were rejected, or did not even get to be seen by quality control because the shoe company has already reached their quota.

What is the difference?

          All of the extra pairs that are left over, are produced by the same factories, by the same workers and with the same materials. These extra pairs are just not licensed, authorized and/or quality checked by the shoe company. The factories then sell these leftover shoes to sneaker resellers, sneaker dealers and/or online stores.